Want to establish yourself as an expert in your field? Want to share information about your values and your passion for your career with potential clients? Want to find a way to create deeper relationships with your clients and potential clients?
Business Blogging can help with all that!
Whether you call it a blog, company news, articles, white papers, or another name, this mini-course covers the basics--from deciding the best time to begin, to how to weave personal anecdotes and stories into your posts, to how to create a call to action, and more.
This three-week course is separated into modules to help cover the basics. Each module contains a video with the lesson and an assignment to get you thinking about the best way to tackle your blog. Each module also includes an assignment to help you think about and implement the blogging process.
Module 1: Getting Started
This module is goes over the basics, including the following:
- The definition
- The business purposes of a blog (including what they are meant to do and what they are not meant to do)
- When you are ready to start a business blog
- When you are not ready to start a business blog
Module 2: Blog Posts
This module goes over the "rules" of creating a business blog post, including the following:
- Organizing posts based on online reading behavior
- Incorporating stories or personal anecdotes
- Focusing the post on the client (not the business/writer)
Module 3: Calls to Action
This module covers how to create both direct and indirect calls to action within your posts, including the following:
- Linking to other blog posts, websites, and other pages within your website
- Creating a clear and effective call to action
- Creating RSS Feed Sign Ups
Bonus Module: Writing Basics
As a bonus for signing up, you'll get a fourth module that answers some basic writing and blogging questions, including the following:
- How many drafts should you have before posting?
- Do you need to a post a picture with the blog post?
- How important is good grammar anyway?
- How can you make sure your post makes sense?
- How often should you post?
Julia Renee Black is a content writer with over 15 years of experience writing and editing many document types for various audiences. As a former technical writer, she is able to easily and thoroughly mold technical content into simple, clear language that the average person can understand. She understands the rules of marketing for website content, press releases, nonfiction and fiction books, blog posts, poetry, and technical documents. As a former teacher and corporate employee, she has a complete understanding of the most recent trends in marketing, grammar, punctuation, and diction rules and how those should be used in many writing scenarios.